Encouraging Digital Participation of Communities in Tourism Development: The Future of AI, VR and Blockchain for Local Communities

Abstract

This study explores the readiness and perspectives of local communities in the Bardhaman district of West Bengal regarding the adoption of emerging digital technologies, Artificial Intelligence (AI), Virtual Reality (VR) and Blockchain, in tourism development. As tourism increasingly shifts toward digital transformation, understanding community-level awareness, perceived benefits, challenges and willingness to participate becomes essential for designing inclusive and sustainable tourism strategies. Using a mixed-method survey administered to 120 respondents, the study examined awareness of digital tools, perceived socio-cultural and economic benefits, technological challenges and preferred modes of digital engagement. Results indicate high awareness of AI and VR, strong agreement on the benefits of digital participation and significant willingness among community members to engage in technologically enabled tourism activities. However, challenges such as limited internet infrastructure, digital literacy gaps and concerns regarding cost and data security remain notable barriers. Despite these constraints, the findings reflect an encouraging environment for integrating AI driven services, VR-based cultural experiences and blockchain-enabled financial systems into community-led tourism initiatives. The study highlights critical infrastructural and training needs while emphasising the transformative potential of digital tools in empowering communities, enhancing cultural preservation and promoting sustainable tourism development.